Our Story

The Intelligence Platform
Built for B2B Leaders

B2BTimes was founded with a single conviction: business-to-business intelligence deserved better than generic marketing content. We built a platform where every article, every data point, and every marketplace listing is crafted to help operators, founders, and growth teams make faster, smarter decisions.

Explore Our Services Get in Touch
📧
45,000+
Newsletter Subscribers
🌐
500+
Verified Publisher Sites
📅
8+
Years of B2B Intelligence
✍️
120+
Articles Published Monthly
🏢
30+
Industries Covered
Our Mission

Making B2B Intelligence Accessible & Actionable

The B2B world moves fast. Procurement cycles, SaaS consolidation, revenue operations, content marketing — the landscape shifts every quarter. Most publications cover these topics at 30,000 feet. We go into the details that actually matter to operators.

Our editorial team is made up of practitioners — people who have run sales teams, built SaaS products, managed marketing budgets, and executed growth strategies. We write what we know, sourced from data, and delivered without jargon.

Data-backed editorial — every claim is sourced
Written by B2B practitioners, not generalists
Covering the full revenue stack: marketing, sales, ops
Actionable frameworks, not theoretical overviews
"

We don't write for algorithm traffic. We write for the CFO reviewing vendor proposals at 6am, the CMO justifying their budget, and the founder deciding whether to build or buy.

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B2BTimes Editorial
Founding Principle
What We Stand For

Our Core Values

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Editorial Integrity

We never accept payment to alter our editorial viewpoint. Advertisers and marketplace partners are clearly separated from our editorial content. What we write reflects what we genuinely believe.

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Data First

Every claim we make is backed by a source. We cite research, surveys, and proprietary data. If we cannot verify something, we say so. Opinion is clearly labelled as opinion.

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Practitioner Depth

Our writers have run marketing budgets, sold enterprise software, and built revenue operations. We cover what we know from the inside out — not from press releases.

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Community Trust

45,000+ subscribers chose to receive our work in their inbox every week. We take that trust seriously. We never share subscriber data and we never spam.

Actionability

Every article should leave the reader with something they can do. We prioritise frameworks, checklists, benchmarks, and specific tactics over abstract strategy discussion.

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Global Perspective

B2B is not a US-only discipline. We cover strategies, case studies, and market dynamics across Europe, Asia-Pacific, and emerging markets alongside North America.

How We Got Here

Our Journey

2016

Founded

B2BTimes launched as a newsletter focused on SaaS growth tactics. First issue sent to 200 subscribers from a shared Google Sheet.

2018

Editorial Expansion

Grew to 10,000 subscribers and expanded into four core channels: Marketing & Sales, Tech & SaaS, Finance & Growth, and B2B General.

2020

Guest Post Marketplace

Launched the Guest Post Marketplace — a curated directory of verified publisher sites for B2B brands seeking editorial placements and dofollow backlinks.

2022

25,000 Subscribers

Hit 25,000 active newsletter subscribers. Expanded the editorial team to include specialists in revenue operations, ABM, and enterprise sales.

2024

500+ Publisher Network

Marketplace grew to 500+ verified publisher sites across 30+ B2B niches. Introduced bulk submission, site ratings, and content guidelines features.

2026

45,000+ and Growing

Today we serve 45,000+ subscribers worldwide, publish 120+ articles monthly, and have helped thousands of B2B brands build editorial presence across the web.

The People Behind It

Our Editorial Team

Practitioners, operators, and strategists who have lived the B2B world they write about.

ES

Editorial Staff

Editorial Team

Our editorial team combines decades of B2B experience across SaaS, marketing, sales operations, and enterprise finance. Every article goes through a rigorous fact-checking and editorial review process.

Editorial Strategy Research
MP

Marketplace Team

Publisher Relations

Our marketplace team manually vets every publisher site before listing. They verify DR, DA, traffic figures, content quality, and editorial standards so buyers can trust every placement.

SEO Vetting Outreach
DA

Data & Analytics

Research Division

The research team sources, verifies, and synthesises the data behind our articles — pulling from industry surveys, proprietary benchmarks, and public research to ensure every claim is grounded.

Data Benchmarks Analysis
GP

Growth & Partnerships

Business Development

Our partnerships team works with B2B brands, agencies, and publishers to build relationships that serve the community — from sponsored content guidelines to bulk marketplace agreements.

Partnerships Sales Growth
Our Coverage

What We Write About

We cover the full spectrum of B2B operations — from top-of-funnel demand generation to revenue close, from SaaS product strategy to enterprise finance.

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Guest Post Marketplace

500+ verified publisher sites for B2B editorial placements and dofollow backlinks across 30+ niches.

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Weekly Newsletter

45,000+ subscribers receive our curated B2B intelligence briefing every week — no noise, no spam.

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Data & Benchmarks

Original research, conversion benchmarks, and proprietary data compiled from across the B2B landscape.

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Sponsored Content

Premium editorial placements for B2B brands that meet our quality and relevance standards.

Work With Us

Ready to Reach B2B Decision-Makers?

Whether you want to place a guest post, run a sponsored campaign, or explore bulk publisher placements — our team is ready to help you build editorial presence across the B2B web.

View Guest Post Marketplace Email Our Team

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